Iceculture’s ice truck gets immortalized
HENSALL — There are few Canadians who haven’t seen it.
A working truck, made almost completely out of ice, took to the streets of Hensall late last year, breaking records and launching a battery created by Canadian Tire into the international spotlight.
Now, Canadians have a chance to own their very own ice truck, in miniature of course.
Fashioned by the creative minds at Iceculture, the ice truck first made its debut on New Year’s Day during the NHL Winter Classic.
The catalyst for the successful ad campaign, a version of the vehicle is now available as both a model and MegaBloks set.
For cofounder of Iceculture, Julian Bayley, the immortalization of his company’s creation came as quite the surprise.
“We did a job for Canadian Tire in Niagara Falls and one of the girls said – by the way, did you know there’s a toy coming out?” he said, explaining how employees found out about the collectible. “It was a surprise definitely.”
Bayley went on to say even though the flyer still hadn’t even come out yet, some stores were already carrying the items but employees had a difficult time trying to track down a toy of their own. “Stratford had 200 in stock at the beginning of the week and yesterday they had two left. They were out in Exeter and they’re almost out in Goderich. It’s crazy.”
In fact, both toys are already up for auction on Ebay.
Though the toy truck may lack a few details, like the air freshener hanging from the rear-view mirror, the model is resin and made to scale. The packaging includes a mention of Iceculture itself, as well as the truck’s record-setting tour through the streets of Hensall, alongside a photo of three sculptors working on the vehicle. Meanwhile, the MegaBloks set is made almost entirely of clear ice blocks and has three mini-figures and a garage.
The ice truck campaign was created to promote a battery, created by Canadian Tire to stand up to Canadian winter temperature as low as minus 40 degrees.
By Whitney South, Seaforth Huron Expositor, November 10, 2014