Iceculture builds ice truck for Canadian Tire commercial
HENSALL — “One of the most challenging projects we’ve ever done.”
That’s how Iceculture president Heidi Bayley described building an ice truck for a new Canadian Tire commercial.
Although the Hensall company has done larger projects, such as the 9,000 sq. ft. Pontiac Ice Maze in Toronto or a Disney Ice Castle in Times Square, those were challenging due to their size.
“This had so many other components,” Bayley said. “It’s definitely one of the most difficult we’ve done because there were just so many factors that weren’t about ice.”
The 60-second spot, which will air Jan. 1 during the first period of the NHL’s Winter Classic, is advertising Canadian Tire’s battery and its ability to start in -40 C weather.
Bayley explained that the truck is built on the chassis of a real truck which was stripped by Zurich’s Bronson Line Automotive, before being sent to a fabricator in St. Catharines where a platform to place the ice on was installed.
At Bronson Line the cab, body and box were pulled off a GMC 2500 before the steering column, brake pedals and throttle were put back on. The electrical was also consolidated and any extraneous parts were removed.
“(We) left enough electrical on it to make it run and drive,” said Bronson Line Automotive’s Andrew Steckle, who noted their part of the process was not too different than other things they’ve done.
By Mac Christie, Exeter Times-Advocate, December, 27, 2013